Sony Corporation is promoting this new device with a blitz 50 million dollars of marketing. Tretton(CEO of Sony Computer Entertainment America) recognizes that it will not be easy to sell. People took practice to play on portable gadgets which make also phone calls, film vidéos, connect to Internet, play songs and send SMS. Why buy a gadget which does only one task? “Ultimately, if you consider yourself a gamer, you are going to find yourself migrating up the food chain to dedicated gaming consoles and the Vita, " said by Tretton. Don’t mention that to Christian Thomas, a 20 year old student of New York of University which tested Vita in a temp. lounge room Sony setted up to promote the system. At the “social club” in Manhattan's trendy Lower East Side, the players could test Vita before it will be release to public. Vita launching is an important matter for Sony, but it will probably not be as large as the debut of a new game console. Sony did not announce the next PlayStation, but Nintendo Corporation plan to leave with its Wii U at the end of the year.
Vita is elegant and powerful, mixing controls with console-like that the players are accustomed with the common touchscreens in the mobile devices. Its two analogical sticks are a first for a pocket device, this is a very good feature for those who play shooter games. Not only the main screen of Vita is very responsive, but it also lays out a touchscreen in its back which offers to the players a very new way of controlling game-play. Vita has a 5 inches screen, 2 cameras and a quad core processor, which is used in the fastest computers today. Vita is also connected to PlayStation 3, so that the players for the first time can play the same game independently the fact that they are with help of a console or a portable game system.
The difficulties are behind, Sony hyped the launching of Vita with a party in Siren Studio last week. Stars of "Transformers" and "The Hunger Games" Josh Duhamel and actor Liam Hemsworth were present. The gadget was passed around for testing during the event. Elsewhere in the United States, the stores were planning events of launching at midnight, and the devoted PlayStation fans were to form a line during its first launch. Vita could become a hit with gamers who want to play the gunners and the other intense, high-end games which go beyond the angry flying birds attacking green pigs. It can even give rival Nintendo a serious challenge.
During the month of December, Nintendo sold more than 165 million of its of pocket DS throughout the world, including more than 15 million 3DS. Meanwhile, Sony sold 75.5 million PlayStation Portable, the first version of what was put on sale back 2005 at the United States and year before in Japan. Sony promised to continue on creating and selling portable machine for everyone on this coming years, to provide each one of us a very intense gaming experience.
